My conference is called ‘Horizon: The art of innovation’, and aims to encourage attendees to expand their horizons by trying new things and ideas within their creative practice. My rhetorical approach changed quite a lot throughout my design process but I ultimately settled for mountains and a sun rising over the horizon to reflect the title of the conference and the idea of new beginnings. The poster consists of a mountain range and rising sun, the brochure includes the element of small people, the ‘attendees’, and the touchpoint combines the two, to create an interactive inspiration board. I hoped to convey an atmosphere of wonder and curate an environment for the attendants to feel motivated to create.
